Hard Skills
Prototyping
Figma
Sketch
Information Architecture
User Research
Quality Assurance
User Testing
My journey into design began with a strong desire to understand how things work and my love for researching. With a BA in Psychology from the University of Northampton and an MSc from Kingston University, I’ve cultivated an analytical mindset and a deep understanding of user behaviour, which has become the foundation of my design approach. I thrive on creating solutions that not only look good but resonate with users on a psychological level.
Soft Skills
Analytical Thinking
Teamwork
Leadership
User Advocacy
Story Telling
My career started in freelance, where I honed my skills in a variety of projects, then progressed to an app development agency, and I am now situated at a digital marketing agency. At each step, I’ve made a measurable impact, from refining the user experience to shaping operational processes at a strategic level. My ability to combine research-driven insights with creative solutions has allowed me to optimize both design outcomes and internal workflows.
