Particular Agency
Macbook Air
rOLE
Problem
Date
Particular Agency struggled to convey their vision on their website, it's poor UX and visual design was hindering their reputation. In turn, their conversion were low and bounce was high.
March 2024
UX & UI Designer
goal
Redesign the Particular agency website ensuring an increase in conversion, readability of content and a reduced bounce rate.
Step 1: UX/UI Audit
Current website review
The audit identifies usability issues, design inconsistencies, and areas for improvement to enhance the overall user experience and effectiveness of the website.
Improve the user experience of the website, while decreasing the bonce rate and increasing the conversion rate?
how might we?
50.2%
Bounce rate
400
Total no. of sessions
3.3
avg. pages per session
Current website KPIs
How can we decrease the bounce rate?
How can we encourage engagement?
Key Insights
Lack of Brand Identity
The company did not explore their presence as a brand and how they want to be portrayed leading to a design without structure and direction.
how to fix this
The company needs a full branding brainstorm workshop, to establish a clear brand strategy.
how to fix this
Research into the target users needs to be obtained to inform the design decisions for improved UX.
Lack of a user-centred design
Research into the use cases of a website like this were not explored and therefore the site did not efficiently cater to the target audience.
28
Marketing Manager
EMMA JONES
Pain points
goals
user interviews
Current client
“When looking for a marketing agency, I want to see their projects and results. That’s what I’m most interested in.”
market research
Project lead design
Minimal text
Visuals
Interactive
Community leverage
User Research
When designing a website for a digital marketing agency, employing a variety of user research methods is best practice to ensure a comprehensive understanding of user needs and behaviours.
By using these user research methods, you can design a website that effectively meets the needs of your target audience, enhances user experience, and supports the goals of the digital marketing agency.
Final Design
UX Improvements˙
UI Improvements˙
HOME
ABOUT
30%
Bounce rate
1100
Total no. of sessions
5.5
avg. pages per session
New website KPIs
Branding Workshop
The agency struggled to verbalise who they are as a brand and how they want to be perceived by their users.
I took the three co-founders through a Branding workshop , to help them materialise their ideas into clear cut standards, guidelines and a strategy to help me design inline with their vision for the brand.
Macbook Air
Macbook Air
Macbook Air
Macbook Air